We are for freedom, they are for coercion.
We are for personal choice when other lives aren't at stake. They are for choice only when the choice involves other lives being snuffed out.
We are for personal responsibility enforced by self-restraint and social norms. They are for responsibility imposed from without by government bureaucrats.
We conservatives are for the ideals that make America America. They, the liberals, are for transforming America into an imagined utopia enforced by command and control, based on values alien to the great American tradition.